[Get] TradeSmart University – Trading Plans

Here is the dirty little secret about Big Money trading. They have an advantage that most retail traders do not. Its not the advantage that youre thinking about though. The primary advantage of the Big Money is the system within which they are required to function. You might call this their plan. Fund Managers who are operating within a firm (ie, big money) are forced to follow a prescribed plan and face substantial consequences if the deviate.

Lawrence Bernstein – Million Dollar Hard Drive + Players in Print

I am writing today to sell you the world’s most expensive computer hard drive of blockbuster ads and response boosters.
And with that sentence, I’ve just broken a cardinal rule of sales letter writing — I’ve told you up front what I’m selling, instead of warming you up first. If you think that’s unusual, in just a moment I’m going to break some more.